Pigil's story.

Pigili Originals is a Private Club for businessmen created by Roberto Alberti in Sicily in 1972.

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Roberto Alberti was a young businessman dedicated to the fashion sector from its beginnings and obsessed with the romanticized concept of freedom. Roberto argued that authentic freedom could only be found through entrepreneurship, self-awareness and personal development.

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After failing in numerous projects and feeling misunderstood by his family and friends, he founded his Private Club for businessmen called Pigili Club on October 21, 1972 with the aim of sharing his experiences with other entrepreneurs like him and where he could share his philosophy based on freedom. 

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On December 28, 1972 he opened his first fashion store in the center of Sicily called Pigili Originals and in 1985 he managed to establish himself as a leading brand in the city.

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In 1994 Roberto Alberti died with the dream of expanding his brand and his message to the whole world.

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In 2021, two enterprising and restless young people travel to Sicily to discover the city in search of inspiration and by chance they come across the Pigili Originals store, they learn about Roberto's story and fall so much in love with his message that they decide to partner with the Alberti family to fulfill his grandfather's dream and make known the message that he repeated so many times:

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“The secret of happiness is freedom, the secret of freedom is courage”

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In 2022, the Pigili Originals online store will be inaugurated under the command of two Spanish partners with the ideal of fulfilling a dream, being free.